With over 20 years in the industry, MYFRND doesn’t just teach marketing — it builds the systems, workflows, and automation frameworks that make marketing actually work inside real estate businesses and local companies.
MYFRND’s background includes leading full-scale marketing operations, architecting tech stacks, and integrating AI into daily workflows long before it became mainstream.
Deep Expertise in Modern Marketing & Operational Execution
MYFRND helps agents, teams, and business owners transform their businesses by combining clear strategy with real-world implementation, delivering marketing that converts, systems that finally get used, and workflows that eliminate chaos.
From branding, content engines, and multi-channel campaigns to CRM optimization, operational mapping, and AI-driven automation, MYFRND builds the infrastructure that keeps your business running smoothly even when you’re offline.
With practical AI integrations—like MLS-compliant listing tools, blog optimization, video and social frameworks, drip campaigns, market reports, and custom “AI assistants”—MYFRND equips you with the same advantages top performers are already leveraging. In today’s market, AI isn’t replacing agents… but agents using AI are absolutely replacing agents who don’t.
MYFRND brings forward a depth of insight shaped by years of learning directly from the industry’s most influential real estate coaches and operators — including Tom Ferry, Jason Pantana, Bill Pipes, Jon Cheplak, and other top-performing leaders across the country.
This national exposure provides MYFRND with a front-row understanding of what actually works in today’s market: modern marketing systems, agent attraction strategies, leadership frameworks, accountability structures, and the cutting-edge tools driving the top 1% of real estate businesses.
By distilling these lessons into practical, plug-and-play training, MYFRND delivers Hampton Roads the same high-level strategies used by the nation’s most competitive brokers, teams, and agents.
Meet the Coach
Pooya Bina Mohit is a VA PLE/CE certified instructor through DPOR and the Managing Broker for Atlantic Sotheby’s International Realty, bringing over two decades of real estate leadership, sales, and marketing expertise to the agents and organizations he serves.
Having built and scaled high-performing brokerage systems, led award-winning marketing operations, and trained hundreds of agents across Hampton Roads, Pooya blends deep industry knowledge with modern tools, AI, and practical implementation strategies.
His coaching style is direct, actionable, and rooted in real-world experience—empowering agents, teams, and business owners to elevate their brand, streamline their operations, and compete at a higher level in today’s fast-moving market.
