FIELD NOTES / DALLAS–FORT WORTH / EDGE 2026
T3 Sixty EDGE 2026:
AI needs leadership.
Old friends. New connections. A conversation with Jack Miller about real estate, VOOV, and the people who turn powerful tools into useful work.
By Pooya Bina Mohit
October 29, 2026 · MYFRND event recap
THE QUESTION TO BRING HOME
Who owns the outcome?
Who manages the process?
Who checks the work?
For brokerage owners, team leaders and real estate professionals building a more capable business.
What a powerful time with T3 Sixty.
We connected with old friends, made some new ones, and talked about the topic on everyone’s mind: AI and how to make it useful in the real world.
I had the pleasure of joining T3 Sixty CEO Jack Miller on stage at EDGE: The Tech and Data Forum. We talked through my 20-plus-year real estate journey, the growth of VOOV, and a question I hear from business owners all the time: how do we turn the technology we’re paying for into work that actually gets done?
My biggest takeaway: AI works best inside a process with a clear goal, an accountable owner and human review. The tools can help produce the work. Someone still has to protect the vision and see it through.
THE STORY BEHIND THE SYSTEM
Twenty-plus years.
One practical perspective.
My path has taken me from owning a commercial brokerage and business brokerage to seven years as a marketing director for a Sotheby’s International Realty affiliate, and now to serving as Managing Broker and Partner with Atlantic Sotheby’s International Realty in Norfolk, Virginia.
Those roles have given me different views of the same challenge. You can have a strong vision, good people and excellent tools, but the business needs a process that connects them. Marketing, agent support, operations and client service all depend on the handoffs between people.
That is the perspective I brought to the stage. These are questions I work through in the business every day.
THE OWNER’S VIEW
Build the business.
Commercial and business brokerage taught me to connect service, operations and the economics behind a decision.
THE MARKETER’S VIEW
Make the promise real.
Seven years directing marketing connected the brand’s promise to the people and systems delivering it.
THE LEADER’S VIEW
Help people execute.
Today, brokerage leadership means helping agents and teams translate plans into consistent action.
HOW VOOV BEGAN
Built inside
the brokerage.
VOOV began with a challenge inside our own brokerage: how could we support a high level of service while building a sustainable operation?
We explored different virtual staffing arrangements before finding a fit in Managua, Nicaragua. The working-hour overlap and the talent we found there helped us build a team that could work alongside our business.
We brought support into marketing, bookkeeping, inside sales and other parts of the operation. It took testing and adjustment. The important development was the system around the people: recruiting, management, ongoing education and a clear understanding of the work.
That internal support model eventually became VOOV, a standalone company. On stage, I shared that VOOV has served more than 300 real estate clients since its inception.
One detail from the conversation says a lot about building a business: we initially expected transaction coordination to be the main use case. The needs we encountered were broader. Marketing, administrative support and operations all became part of the conversation.
The lesson I would carry into any staffing or technology decision is simple: pay attention to the work people actually need done.
AI NEEDS AN OWNER
Someone has to
protect the vision.
In our conversation, Jack raised the question many leaders are working through: should you start with AI tools, a virtual professional, or both?
Think about building a house.
Skilled trades.
A shared plan.
A carpenter, plumber and electrician each bring expertise. A project manager makes sure their work fits together and serves the larger vision.
That was the analogy I shared for AI. A capable person can coordinate the tools, keep the work moving and apply quality control across the process.
01 Leadership defines the result
Set the goal, standards, priorities and limits. Decide what good work looks like before adding more tools.
02 A trained person coordinates execution
Connect tasks, maintain context, manage handoffs and make sure the right information reaches the right place.
03 AI supports the work
Use the tools for defined tasks such as organizing information, developing drafts and supporting research. Match the tool to the job.
04 Review stays part of the process
Check facts, audience, tone and the final destination. A mismatched field in an email can still create a problem, no matter how quickly the draft was produced.
Jack also described a shift many of us recognize: as AI speeds up creation, reviewing the output becomes a bigger part of the job. That is where trained human support can add capacity, with leadership still accountable for the standards.
WATCH & LISTEN
The full conversation.
The ideas behind it.
ON STAGE / POOYA MOHIT + JACK MILLER
Watch the complete
EDGE conversation.
The full 14-minute, 43-second conversation with Jack Miller: my real estate background, how VOOV grew out of our brokerage, and why AI works better with a person coordinating the tools and reviewing the work.
Watch from the beginning or choose a chapter below. The discussion was recorded at EDGE in October 2026.
Choose a chapter to start there, or press Play to watch from the beginning.
Are you using AI,
or just paying for it?
Before joining Jack on stage, I recorded this quick message from the event floor. It captures the question behind so many of our conversations at EDGE.
Buying the subscription is the easy part. Building the habits, skills and accountability around it is where the work begins.
Listen: the AI project manager analogy
A 1 minute 39 second excerpt from my conversation with Jack Miller.
We discuss coordinating specialized tools, quality control and the time it takes to review AI output.
Read the Day 1 video transcript
It’s day one at T3 Sixty’s EDGE Tech and Data Forum. And yes, we are talking AI. Are you using it, or just paying for another subscription? And who in your company is leading the effort?
Building a house takes carpenters, plumbers, electricians, but it also takes a project manager to protect the vision and keep everything on track. And AI needs that same leadership or it can hurt your business more than it can help.
We’re going to be joining T3 Sixty CEO Jack Miller on stage shortly to dig into that subject matter, but you don’t have to wait. If you have questions, drop them below or reach out and let’s talk about how we can help you integrate AI into your business.
BRING THE IDEA BACK TO YOUR BUSINESS
One workflow.
A clearer next step.
The following exercise is my practical application of the conversation. Use it to turn a conference takeaway into a small operating improvement.
A QUICK EXECUTION CHECK
Where is the work getting stuck?
Choose the challenge that sounds most familiar.
Give one tool a defined job.
Choose one recurring workflow and a specific result. Map the steps and test what your existing tools can already support before adding another subscription.
Next move: write down the workflow, the desired result and the person responsible.
Name the owner.
Choose one person responsible for moving the workflow from input to finished work, with clear authority and review requirements.
Define done.
List the required inputs, standards and approval points. Make the handoff understandable to someone who was not in the original conversation.
Measure the whole job.
Compare time, corrections and quality across a small sample. Include the human review time when deciding whether the process improved.
Copy a prompt to map your first workflow
Replace the bracketed fields with your business details before using it.
Act as an operations partner for my real estate business. I want to improve one workflow: [describe the workflow]. Our current tools are [list], our team roles are [roles], and our desired result is [specific outcome]. Map the steps from input to completed work. For each step, identify what AI can assist with, what a trained human should do, and what must remain with the accountable business leader. Name the source information required, the review checkpoint, and the definition of done. Flag missing information instead of guessing. Give me a practical 14-day pilot using our existing tools where possible. Include one accountable owner, a small sample, the baseline, success measures, and stop or revise criteria. Measure total time including review and corrections. Do not send messages, publish content, or change client records without the required human approval. End with a one-page operating checklist.
THE PEOPLE MAKE THE EVENT
Conversations
worth continuing.
Some of the most valuable moments happened between sessions. We caught up with friends, met people building interesting businesses, and talked through the questions behind the tools.
We also connected with Shari Pesa, T3 Sixty’s Vice President of Brokerage Consulting, at the VOOV booth. The group photo below captures one of those moments.
That is what I appreciate about being in a room like this: the opportunity to compare experiences, challenge an assumption and leave with a better next question. Thank you to Jack Miller, Shari, the T3 Sixty team and everyone who took the time to connect with us.
Tap a photo to see it larger.
A LITTLE MORE CONTEXT
Questions
leaders ask.
What is T3 Sixty EDGE: The Tech and Data Forum?
EDGE is a real estate technology, AI and data event hosted by T3 Sixty and Real Estate News. The 2026 forum took place October 28–29 at the DFW Marriott in the Dallas–Fort Worth area. It brought together brokerage leaders, team leaders, technology companies and other industry professionals.
What did Pooya Mohit and Jack Miller discuss at EDGE?
We discussed my real estate background, how our brokerage’s internal support system developed into VOOV, and the role trained virtual professionals can play in coordinating AI tools and reviewing their output.
Should a brokerage hire a virtual professional or buy AI tools first?
Start with the work you need completed. Identify the outcome, required skills, existing tools and person accountable for delivery. A trained professional can coordinate tools and review output, while the business leader retains responsibility for priorities and standards. The right sequence depends on the workflow and the team’s capacity.
How many real estate clients has VOOV served?
At EDGE, I shared that VOOV had served more than 300 real estate clients since its inception. That is a cumulative figure shared in the stage conversation, not a claim about the number of currently active accounts.
Where can real estate professionals start with a practical AI workflow?
Use MYFRND’s AI Skills Bank for a defined task, explore the Content Library for supporting workflows, and build an AI Roadmap around your priorities. Start with one workflow and evaluate the time, review effort and quality before expanding.
About this recap. Written from my firsthand experience, photos, Day 1 video and recorded stage conversation with Jack Miller. The official event page confirms October 28–29, 2026 and the DFW Marriott in the Dallas–Fort Worth area. VOOV’s 300-plus figure reflects clients served since inception, as shared in the conversation. The workflow exercise and prompt are MYFRND applications of the discussion.
YOUR GUIDE / MYFRND
Pooya Bina Mohit
Managing Broker and Partner with Atlantic Sotheby’s International Realty in Norfolk, Virginia; founder of MYFRND Marketing; and Marketing Liaison for VOOV. I work with real estate professionals on marketing, agent development, AI and practical business systems.
My perspective on VOOV comes from my direct involvement with the company and the brokerage support model behind it.
TURN THE CONVERSATION INTO ACTION
Make the tools
work for your business.
Start with a clear priority and build an AI roadmap around the people, process and results you want to improve.